WINIFRED TAN
UX/UI Designer
based in OC
01
Case Studies
02
Work Experience
Oct 2020 - Sep 2024
Manager of Digital & Web Services, Mind & Mill
As the Manager of Digital & Web Services at Mind & Mill, I thrived in a fast-paced environment, managing and directing over 25 projects simultaneously while cultivating strong client relationships. I developed and implemented internal web workflows, best practices, and a structured communication chain for the web team. Leading a small team, I designed websites, apps, and web applications, solving both general and UX-specific challenges. I also oversaw digital ad campaigns, including Google Ads and Meta Ads, and handled project scoping, proposal writing, and client presentations. Throughout my role, I successfully managed client expectations, including resolving complex situations with difficult clients.
Oct 2020 - Sep 2024
Manager of Digital & Web Services, Mind & Mill
As the Manager of Digital & Web Services at Mind & Mill, I thrived in a fast-paced environment, managing and directing over 25 projects simultaneously while cultivating strong client relationships. I developed and implemented internal web workflows, best practices, and a structured communication chain for the web team. Leading a small team, I designed websites, apps, and web applications, solving both general and UX-specific challenges. I also oversaw digital ad campaigns, including Google Ads and Meta Ads, and handled project scoping, proposal writing, and client presentations. Throughout my role, I successfully managed client expectations, including resolving complex situations with difficult clients.
Oct 2020 - Sep 2024
Manager of Digital & Web Services, Mind & Mill
As the Manager of Digital & Web Services at Mind & Mill, I thrived in a fast-paced environment, managing and directing over 25 projects simultaneously while cultivating strong client relationships. I developed and implemented internal web workflows, best practices, and a structured communication chain for the web team. Leading a small team, I designed websites, apps, and web applications, solving both general and UX-specific challenges. I also oversaw digital ad campaigns, including Google Ads and Meta Ads, and handled project scoping, proposal writing, and client presentations. Throughout my role, I successfully managed client expectations, including resolving complex situations with difficult clients.
Jul 2019 – Oct 2020
Marketing Associate, Mind & Mill
In this role, I consistently demonstrated initiative and adaptability, taking ownership of my projects and delivering high-quality results. I worked independently to design websites, brochures, and printed assets, while addressing technical and user experience challenges as they arose for various clients. I collaborated with teams on digital ad campaigns and contributed to proposal writing and project planning. Known for being reliable and resourceful, I wasn’t afraid to ask for guidance when needed and continuously sought ways to contribute more to the team’s success.
Jul 2019 – Oct 2020
Marketing Associate, Mind & Mill
As the Manager of Digital & Web Services at Mind & Mill, I thrived in a fast-paced environment, managing and directing over 25 projects simultaneously while cultivating strong client relationships. I developed and implemented internal web workflows, best practices, and a structured communication chain for the web team. Leading a small team, I designed websites, apps, and web applications, solving both general and UX-specific challenges. I also oversaw digital ad campaigns, including Google Ads and Meta Ads, and handled project scoping, proposal writing, and client presentations. Throughout my role, I successfully managed client expectations, including resolving complex situations with difficult clients.
Jul 2019 – Oct 2020
Marketing Associate, Mind & Mill
As the Manager of Digital & Web Services at Mind & Mill, I thrived in a fast-paced environment, managing and directing over 25 projects simultaneously while cultivating strong client relationships. I developed and implemented internal web workflows, best practices, and a structured communication chain for the web team. Leading a small team, I designed websites, apps, and web applications, solving both general and UX-specific challenges. I also oversaw digital ad campaigns, including Google Ads and Meta Ads, and handled project scoping, proposal writing, and client presentations. Throughout my role, I successfully managed client expectations, including resolving complex situations with difficult clients.
FEB, 2020 - JAN, 2022
Graphic Designer and Digital Marketer, Realty One Group
I led the creation of high-performing marketing content, including designing and coding email campaigns and landing pages, which resulted in a 44% open rate (industry average 20%) and generated 4,650 leads from over 7 million emails. I developed social media posts that achieved up to 90% higher engagement than previous efforts. Additionally, I collaborated with the marketing team on monthly strategy sessions and designed print advertisements featured in RISMedia Real Estate Magazine.
FEB, 2020 - JAN, 2022
Graphic Designer and Digital Marketer, Realty One Group
I led the creation of high-performing marketing content, including designing and coding email campaigns and landing pages, which resulted in a 44% open rate (industry average 20%) and generated 4,650 leads from over 7 million emails. I developed social media posts that achieved up to 90% higher engagement than previous efforts. Additionally, I collaborated with the marketing team on monthly strategy sessions and designed print advertisements featured in RISMedia Real Estate Magazine.
FEB, 2020 - JAN, 2022
Graphic Designer and Digital Marketer, Realty One Group
I led the creation of high-performing marketing content, including designing and coding email campaigns and landing pages, which resulted in a 44% open rate (industry average 20%) and generated 4,650 leads from over 7 million emails. I developed social media posts that achieved up to 90% higher engagement than previous efforts. Additionally, I collaborated with the marketing team on monthly strategy sessions and designed print advertisements featured in RISMedia Real Estate Magazine.