When building Pinnacle Systems’ site, we had to balance the needs of two distinct audiences: investors and experienced growers. Investors required a clear, digestible explanation of the technology, while growers needed in-depth technical information. The challenge was to make all the details accessible without overwhelming either group. Through this process, we logically built out an information architecture that presented complex concepts in a structured, easy-to-navigate format, ensuring both audiences could find the information they needed without sacrificing depth or clarity.