Blink
With the mission of vision preservation in mind, Blink has built a continuous ocular healthcare platform that allows individuals to track their eye health and overall wellness all packaged as a single pair of glasses.
01
Next Generation's Fitbit
During my tenure at Mind & Mill we had the privilege of partnering with Blink at the very beginning of their journey to bring their vision to life from the ground up. Every aspect, from visual identity to the customer experience was crafted with care and precision.
While the design team perfected the branding I designed and built their website, product card, and provided consulting on user journey and app design.
02
Raising Awareness and Building Investments
In the competitive world of startups, every touch point with a potential funder is important. That's why in conjunction to building out their We Funder page I created a powerful, investor-focused landing page designed to captivate attention and communicate their vision with clarity and impact to drive investments.
My approach combined sleek visuals with clear, persuasive messaging to ensure potential investors understand Blink's innovative approach and the investment opportunity they offer. By presenting their brand story, product highlights, and future potential in a concise and engaging way, the landing page acts as a key tool in their mission to raise funding and take their start up to the next level
03
From Vision to Sales: Turning Products into Purchases
With a minimum viable product (a model that does not have it's full potential of functions) available to ophthalmologist to use and test with their patients Blink needed a checkout solution that was intuitive, visually engaging, and thoroughly tested for an optimal user experience. I stepped into design and worked with our development team to build and test a seamless, user-friendly product card and checkout system. This included a custom product card that integrated effortlessly with their website.
04
Shaping the Future of Wearable Technology
To position Blink as the next generation’s go-to for wearable tech, creating a seamless user experience was paramount. We collaborated closely with their team to consult on the app design, focusing on ensuring that every interaction was intuitive and engaging. By integrating user-friendly features and a sleek interface, we aimed to enhance the overall functionality and appeal of their app, setting the stage for Blink Frames to become a leader in the wearable technology market
